FoodNet consortium begins preparation to series of trainings for SME’s in member’s countries: Belgium, Latvia, Poland, Romania and Spain – to encourage enetrprises to increrase its competitiveness and skills in foreign business. Companies in the field of logistics and food production are most welcome to participate training courses organized by FoodNet members and obtain teaching materials. The series of training sessions starts in May!

Approaching foreign markets with knowledge and a clear strategy is increasingly decisive. Trainings focused on internationalization are therefore more than ever a good investment.
FoodNet provides online and face-to-face trainings courses with the aim to supply the most essential tools to facilitate the management of internationalization activities and thus enhance extension and business growth.

Target public are managers and members of the Boards of Directors of agricultural supplier companies and logistics operators.

Topics of the course have been designed with the agreement of the partners involved in the Project. They are the result of an analysis of the needs and expectations of current and potential members of the cluster. In this sense, different countries or regions were identified looking for potential customers for the products that are part of the consortium members. Finally, the three selected areas were China, USA and the Middle East, specifically United Arab Emirates, Saudi Arabia, Kuwait, Oman and Iraq. Trainings are focused on these countries.

Each topic has a dynamic format as a video-presentation. They are supported by a short interactive exam for the user to test their knowledge. They have around 20 minutes length and they are available in the languages of the consortium members involved in the project: English, French, Latvian, Polish, Romanian and Spanish.

The following topics are distinguished:

1.    Globalization and supply chain management.
It contains an introduction on the influence of globalization in business, followed by the importance of international trade, especially in the European Union. Moreover, there is a section about supply chain management, introducing its characteristics and key concepts, related to agri-food products. 

2.    Characteristics of target market countries: China, USA and Middle – East.
Target markets are studied firstly by providing a general description of the country, and secondly by a SWOT analysis, to get deeper. Finally, it is analyzed the current international trade between the European Union and these markets.

3.    Legal aspects of internalization in the area of selected markets.
It starts with an introduction on the importance of the legal requirements in international deals. Then, the main requirements of the selected markets are explained. The information for each country is divided into: registrations, general and transportation-related documents required for customs clearance, and labelling. 

4.    Sanitary and phytosanitary requirements for foodstuff exporters in target market countries.
Complementing the last training, this course covers specific aspects of the legal framework for accessing to the selected markets. The information for each country is divided into: general observations, products of animal origin, and plan products. Moreover, the authority responsible for the controls is identified.

5.    Ensuring security by effective contracting.
It is explained how to legally guarantee the protection of goods in the international trade process by contracts for the international sale of goods, intermediary contracts, insurance and contract of carriage, and Incoterms.

6.    Transport requirements and options to reach the market.
It contains an introduction on origin, evolution and key concepts of logistics and international trade. It continues with a review of the physical ways of protecting goods along transportation. Finally, the advantages and disadvantages of the different means of transport are explained.

7.    Negotiation: how to make good sales in an international deal.
It begins with an introduction on the basic concepts of negotiation, getting deeper with the seven-element model and the different stages. It is also included the cultural differences applied to the selected markets, explaining stereotypes, protocol and risks of each one.

To participate the training sessions companies are kindly requested to contact FoodNet members in respective countries. More informations will be available soon.

The content of this website represents the views of the author only and is his/her sole responsibility; it cannot be considered to reflect the views of the European Commission and/or the Executive Agency for Small and Medium-sized Enterprises (EASME) or any other body of the European Union. The European Commission and the Agency do not accept any responsibility for use that may be made of the information it contains. This project was funded by the European Union’s COSME Programme (2014-2020).

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